Every great brand has a story. Ours begins with a sketch on a cocktail napkin and a vision for something more. At GGBlue, that "more" has always been about purpose. It is not just creating beautiful, high-performance activewear but infusing each design with meaning, intention, and the values that define who we are and who we serve.
A Story Stitched with Purpose
Founded by designer Patti and inspired by her daughter, Georgia Grace, GGBlue was born from a desire to elevate women’s sportswear. It wasn’t just about what to wear on the course. It was about how women feel strong, confident, feminine, and free to move through life with ease and grace.
From that single sketch to today’s collections, every step has been guided by a set of unwavering brand values. These values are more than just words; they're woven into every seam, every silhouette, and every moment you spend in GGBlue.
Confidence: The Heart of Our Brand
Confidence is the invisible fabric in every piece we create. Whether you’re lining up your next shot or breezing through your weekend plans, GGBlue is made to support and celebrate your presence. Our clothing fits real women, with inclusive sizing and tailored silhouettes that move where your lifestyle takes you.
From the sleek, breathable Ice Performance tops to the gracefully structured skorts, every item is crafted to give you that feeling that knowing you look good and you’re ready for anything.
Function Meets Femininity
Too often, women have had to choose between performance and style. Not here.
At GGBlue, function and femininity go hand in hand. Moisture-wicking, SPF-protective fabrics meet color-blocked elegance and clean tailoring. Because being active shouldn’t mean dialing down your style. Our pieces are designed to keep up with your swing and your schedule with sophistication in every detail.
Intentionality in Every Stitch
We don't just make clothes. We make choices with care.
From technical fabrics that cool you under pressure to fits that flatter without restricting, our design process is rooted in thoughtfulness. Everything is intentional from the high SPF ratings to the breathable mesh panels and versatile cuts that take you from course to cocktails.
Take our Modern Desert collection as an example. With earthy hues and effortless silhouettes, it's designed to feel grounded and elevated at once, just like the women who wear it.
Versatility Is the New Luxury
Life doesn’t happen in compartments. Your wardrobe shouldn’t either.
Our pieces are made to travel with you on planes, on fairways, into yoga studios, and out to brunch. That skort you wear on the court? Pair it with a soft wrap for an evening stroll. That golf shirt with structured seams? It's right at home under a blazer. It’s all about options and you deserve them.
Quality That Goes the Distance
Every hem, every button, every seam is made to last. We don’t cut corners, and we never settle. Why? Because you don’t either.
You demand more from your wardrobe and GGBlue delivers. With elevated craftsmanship and durable fabrics that retain their polish season after season, you’ll feel the difference the moment you slip it on.
Why It All Matters
Our values aren’t slogans. They’re promises. They’re the reason GGBlue feels different and the reason women come back, again and again.
This brand was built by women, for women. And everything we make reflects the things that matter most: confidence, performance, femininity, intentionality, versatility, quality, and community.
When you wear GGBlue, you’re not just dressing for the day. You’re stepping into something that moves with you and stands for you.