Blog Posts

The Technology Behind the Style
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  • Article author: Matthys du Plooy
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The Technology Behind the Style
You feel it the moment you slip into GGBlue: the way the fabric moves with you, the way the silhouette flatters without effort, the way you forget you're wearing performance apparel at all. That’s no accident. Behind every polished print and elegant stitch is a layer of innovation you don’t always see but definitely feel. At GGBlue, technology isn’t an afterthought. It’s the foundation that makes our signature style work. Not Just Fashion Function Let’s be real: most women’s sportswear has historically prioritized either form or function. Rarely both. GGBlue was founded to change that. Our designs were born from a deep understanding of how women move on the golf course, through the airport, to the club, or into that last-minute dinner reservation. You don’t have time to change three times a day. So we make clothing that adapts as you do, without compromising on style. But how do we pull it off? Let’s take a look at the hidden tech behind your favorite pieces. High-Performance Fabrics That Work Overtime Every GGBlue garment starts with a performance-first mindset. We source advanced materials engineered to support your lifestyle, not slow it down. Here’s what that means for you: Moisture-Wicking: Say goodbye to clingy, damp fabric. Our tops and skorts pull sweat away from your body to keep you dry even when the pressure’s on. Breathable Layers: Lightweight and airy, our fabrics let your skin breathe, so you stay cool without sacrificing coverage. Antimicrobial Technology: Built-in odor control keeps you feeling fresh, round after round. SPF 50+ Protection: Sun care is self-care, and many of our pieces include built-in UV protection that won’t wash out. And yes, all of this is delivered in color-rich prints, soft tones, and elevated silhouettes that feel as good as they look. Tailored to Move with You Our pieces don’t just fit they flow. Thanks to years of fit testing, feedback from real women, and purposeful design, GGBlue’s signature silhouettes are as functional as they are flattering. Take the Golf Pants Collection, for example. Tailored seams, four-way stretch, and wide waistbands work together to contour comfortably while giving you complete freedom of movement. No pulling, no sagging, no fuss just all-day polish with zero restriction. Where Fashion Meets Smart Design Technology isn’t always flashy. Sometimes it’s found in the quiet details: a cooling mesh panel hidden in the back of a top, or a seam placed just-so to create a clean, contoured line. Every pleat, pocket, and panel is placed with intention. Even our color-blocking and prints serve a function strategically designed to elongate the body and offer bold style without overwhelming your shape. It’s fashion that thinks ahead so you don’t have to. Built for Life, Not Just Sport While our roots are in golf and tennis, our vision is much broader. GGBlue apparel transitions effortlessly from course to clubhouse to casual day out. Collections like Modern Desert are perfect examples of this balance: sweat-managing, sun-protective tops that look just as at home styled with a tote bag as they do with a driver in hand. We don’t believe in wardrobe silos. Just high-function, high-style pieces that work wherever you do. Your Style. Our Science. Technology may not be the first thing you think about when you pull on your favorite GGBlue skort but it’s behind every moment you feel confident, covered, and completely yourself. Because the real magic happens when innovation disappears into ease. And that’s what we aim for in every collection: style you can trust.
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What UPF Protection Really Means
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  • Article author: Matthys du Plooy
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What UPF Protection Really Means
You know that feeling warm sun on your skin, a slight breeze across the fairway, and nothing but blue skies overhead. It's the kind of day GGBlue was made for. But while sunshine lifts the mood, it also brings something less welcome: harmful UV rays. That’s where UPF protection comes in. If you’ve ever seen “UPF 50” on a GGBlue tag and wondered what that really means, you’re in the right place. This isn't just another technical feature; it's one of the quiet, thoughtful ways our clothing looks out for you. Let’s break it down in simple, human terms. The Basics: What Is UPF? UPF stands for Ultraviolet Protection Factor. Think of it as sunscreen built into your clothes. A fabric with a UPF rating helps block the sun’s harmful UV rays from penetrating through to your skin. UPF 50 means only 1/50th of UV radiation reaches your skin that’s 98% protection. Lower UPF numbers mean less protection, so the higher, the better. While SPF (used in sunscreens) measures how long you can stay in the sun before burning, UPF measures how much UV radiation a fabric can block. Why It Matters Especially for Women on the Move We designed GGBlue for women who spend hours outdoors on the green, the court, or in the garden with a glass of iced tea in hand. You're active, you're stylish, and you're smart about protecting your skin. UPF clothing isn’t just a bonus feature. It’s peace of mind. It's knowing that while you focus on your swing or your serve, we’ve got your back (and your shoulders, and your arms…). Built Right Into the Fabric Not all activewear is created equal. At GGBlue, we don't just pick stylish fabrics and hope for the best. Our pieces are intentionally engineered for both performance and protection. Take the Ice Performance collection: it’s breathable, cooling, and packed with UPF 50+ protection. Whether you're under direct sun or in and out of shade, your skin gets that extra layer of defense. And the best part? It never washes out. The protection is woven in, not sprayed on. How to Wear It Well Sun protection doesn’t mean sacrificing style. With our mix of long-sleeve tops, high-neck polos, and full-coverage skorts, you can build your look with both function and flair. Here are a few quick tips: Layer smart: Add a lightweight GGBlue jacket or long-sleeve layer for early tee times or travel days. Choose coverage: Go for pieces that shield shoulders, upper arms, and chest key sun exposure zones. Accessorize with care: Don’t forget sunglasses and a wide-brimmed hat. (Stylish and smart.) When You Wear GGBlue, You Wear Intention You’re not just wearing a cute golf top. You’re wearing years of thoughtful design, lab-tested fabric, and values that center around you. We’re here to help you move freely and confidently without worrying about what the sun’s doing to your skin. Because true elegance starts with self-care. And protecting yourself is one of the most powerful things you can do.
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Why Female-Founded Brands Matter
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  • Article author: Matthys du Plooy
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Why Female-Founded Brands Matter
There’s something powerful about wearing clothing made by someone who gets you. Not just your taste, but your pace. Your lifestyle. Your body. You need to feel confident, capable, and undeniably yourself. At GGBlue, we know this firsthand because we were built by women, for women. And we believe that brands founded by women don’t just fill a market gap. They fill a deeper need for representation, empathy, and intentionality in every detail. More Than a Brand: A Perspective When designer Patti sketched the first GGBlue concept on a cocktail napkin, she wasn’t trying to disrupt the industry. She was trying to solve a problem she understood intimately: women needed activewear that worked for them and felt like them. From that small moment grew a brand with big vision, and an even bigger heart. Inspired by her daughter Georgia Grace, Patti set out to create apparel that fused movement with elegance, without compromise. That founding perspective still drives everything we do today. Designed With You in Mind Female-founded brands start from a place of personal insight. That shows up in the way our shirts don’t tug in the wrong places, or how our skorts are made to move without riding up. These aren’t happy accidents; they’re thoughtful design choices made by women who wear what they create. Our Palm Royale collection, for example, blends technical fabrics with bold prints and feminine cuts. It’s the kind of design only someone who knows the day starts on the court and ends at dinner would think to make. Representation Isn’t a Trend. It’s a Standard It matters who’s in the room making decisions. When women lead, they create space for more diverse ideas, more inclusive sizing, and more understanding of the real lives women lead. We don’t design for a fantasy version of you. We design for the woman balancing her swing and her schedule. The woman who wants her clothes to keep up with her ambitions. Female-founded brands like GGBlue make sure that woman has options and feel seen. Confidence, From the Ground Up Confidence doesn’t start with what you wear but the right fit can amplify it. At GGBlue, we believe clothing should empower you to show up fully on the golf course, in the boardroom, at the club, or wherever the day takes you. Our commitment to performance, elegance, and comfort stems from a deep understanding of how women live, move, and shine. When the people making your clothes care about how you feel in them, that care translates. And that’s what female-founded brands bring to the table every single time. Supporting Female-Founded Brands Is a Ripple Effect When you support a female-founded brand, you’re investing in more than apparel. You’re backing mentorship, job creation, and leadership for the next generation of women. You're helping reshape industries to be more inclusive and more human. And the ripple keeps going. Female entrepreneurs are statistically more likely to give back to their communities, invest in other women-led businesses, and create cultures of empowerment. That’s impact worth wearing. The GGBlue Promise We’re proud to be a female-founded brand but even prouder to keep showing up for women, season after season. Everything we make reflects what we value most: confidence, function, femininity, quality, and community. These aren’t just features. They’re foundational. And they’re why GGBlue continues to grow, not because we follow trends, but because we follow you.
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butternut squash soup in blue bowl
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  • Article author: Coalition SEO
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Healthy Comfort Food Recipes for Cold Weather
We love winter for so many reasons — the holidays, hot chocolate, gathering around the fireplace, etc! But we don’t love the fact that we can’t be on the green in freezing cold weather.
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woman reading sunlit
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  • Article author: Coalition SEO
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Wellness Activities For Mind and Body
The world has changed dramatically this year. When many of the ways we used to stay active and social are no longer safe, it’s easy to get into a slump — mentally and physically.
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woman prepared for golf
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  • Article author: Ahnya Smith-Allen
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5 Healthy Meals For Athletes
Looking for healthy meals for athletes? Look no further. No matter what your sport, you need to fuel your body with the right food. Your daily eating plan should include healthy recipes with protein, complex carbs, and other vitamins and nutrients. Let GGblue help you put together an active lifestyle diet that will help you to excel at your sport.
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orange and black ladies’ golf outfit
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  • Article author: Ahnya Smith-Allen
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Our Favorite Ladies’ Golf Outfits
At GGblue, we strive to create high-quality, fashion-forward clothing to empower female athletes to perform their best. That’s why we’ve dug deep into our collections to bring you our favorite female golf outfits, so you can choose the look (or looks!) that reflect your personality while helping you putt your ideal game. Check out our top picks! Grace Collection If you love light, springtime colors paired with floral accents, our Grace collection is for you. Our Katy top in lilac pairs perfectly with our fun bunker shorts for a look that’s feminine and designed to keep your head in the game. The shorts are antimicrobial with moisture-wicking fabric to help keep you cool and dry on the course. Plus, they come with built-in SPF 50 sun protection so you don’t have to worry about rays damaging your lovely legs. This ladies’ golf outfit is bright yet understated, flirty yet serious. It’s a unique, eye-catching blend of triangle pattern bottoms with a matte top that balance each other perfectly. Carly Collection Inspired by our very own Carly Booth, the Carly collection is for women who prefer a bolder, more dramatic look to stand out against the green. For a put-together vibe that isn’t too matchy-matchy, pair our dramatically layered Yaya skort with our multicolored Carly top. The skort, with its layered colors starting with dark navy and ending with bright white, provide a focal point for this ladies’ golf outfit. It’s also moisture-wicking with SPF sun protection so you can play all 18 holes safely. Couple this fashionable skort with our Carly top and pull the entire ensemble together. The top’s bright white torso coloring lets the skort shine, while the navy shoulder pieces add the sophisticated matching aspect that will get you noticed. Don’t let this female golf outfit pass you by! Divine Collection Perhaps you’re a golfer who prefers to keep things elegant—our Divine collection has you covered. Subtle pastels set off with sparkles of charcoal mean these ladies’ golf outfits are sleek and polished. Take our Micah dress. This single piece makes a statement all its own! A collared, sleeveless dress that comes with pockets and separate undershorts in a delicate, petaled pattern will make you the talk of the green. Consider pairing it with a basic white vest to stay warm while you let the dress do all the talking. Or, if you prefer a slightly flirtier vibe, our fringe skort is the way to go. Remaining elegant yet fun, this lightweight skort has a knit waistband and pairs exceptionally well with a melon-colored top. This is sure to become your new go-to ladies’ golf outfit. Fierce Collection Celebrate spring with bold colors and prints in our Fierce Collection! To make a statement, wear our bright orchid sleeveless collared top. No one will be able to miss you, no matter where you are on the course. Pair it with a simple pair of black shorts to keep the focus where it belongs. Or, if you’re more of a pattern woman, our Ivan Power top has the geometric designs you’re looking for. This bold print has a mock collar, long sleeves, and meets the 1.5” country club minimum, so you’ll be ready to golf no matter where you play. Wear it over a pair of white pants for a tasteful yet fierce look. Most of our dramatic patterns also come in bottoms, so if you want your lower half to be the focus of your ladies’ golf outfit, you can make that happen. Don’t forget your vest for warmth and comfort. Power Collection Similar to our Fierce offerings, yet featuring navy and orange patterns, our Power collection is perfect for you if you want to add some oomph to your swing. These female golf outfits are sure to boost your confidence and maybe even improve your score! Take our bright orange Yaya skort, for example. This layered, antimicrobial offering comes complete with sun protection and will be an eye-catching focal point for your ladies’ golf outfit. Wear it with our navy Holly tee to balance the brightness, while keeping the orange accent color throughout. Pulse Collection If your favorite color is purple, look no further than our Pulse collection. This sophisticated, royal color takes center stage on these pieces, paired with a vibrant yellow. Our plum Selina sleeveless collar top is the perfect way to draw the eye and works well with practically any hair color. Wear it with our butterfly patterned caddy skort for a flirty look that brings the plum with it. The accordion pleats are perhaps our favorite part of this ladies’ golf outfit. Or perhaps you’d like a one-stop-shop option? Our Nova dress combines the top/skort look into one seamless ensemble. Solid panels of bright plum frame the butterfly patterned centerpiece for a slimming, sleek look that’s sure to delight you. Prowl Collection Splashes of jade take center stage in this collection. Our favorite piece just might be our layered flounce skort. This pull-on skort has a tummy control waistband and a fun strip of mesh that gently splits the jade triangle pattern. Pair it with a plain black tee so it stands out as it should. Or, to draw attention to your upper half, try out our Holly sleeveless collar top. This color block design uses light lines of jade to set off the darker dot filler, creating an eye-catching visual that you can pair with either dramatic jade bottoms or a more subdued, white skort. However you put together a Prowl ladies’ golf outfit, you’re going to look fabulous. Get in Touch! If you’ve got questions on how to put together your new favorite female golf outfit, reach out! We’d love to hear from you. Until then, happy putting! Browse all our collections at GGblue to find your new favorite pieces.
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woman working out outdoors
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  • Article author: Patricia Varrelmann
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How to Beat Your Fitness Plateaus
There was a time not so long ago when you loved working out. It was fun, you were seeing results, and it didn’t feel forced. But now, it doesn’t feel as productive and enjoyable. You’ve hit a plateau.But that’s okay! There’s a way to beat this. Let’s take a look at 5 simple ways you can break your fitness plateau with workouts and methods.
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The Mental Health Benefits of Exercise
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  • Article author: Patricia Varrelmann
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The Mental Health Benefits of Exercise
Exercising is a great way to maintain a healthy weight, boost confidence, and prevent diseases. We all know that exercising can help you achieve the physical appearance of your dreams. But have you ever wondered what truly happens on the inside when we exercise?
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